From cosmetics to food, there is only one step! In any case, this is what the agency Latona Marketing in Japan, which has produced an unusual packaging for the brand Poco a Poco, wants to prove to us. The principle of this creative operation: create jars of jam that take the appearance of nail polish packagings.
In total, no less than 20 different varieties have been created by this agency, depending of course flavors. Through this packaging, the goal of the brand is relevant and obvious: to reach a female target by creating the amalgam between cosmetics and food. It is well found!