Every year, Americans use more than 5896 billion pounds of toilet paper. Yes, that's a lot, and surely there's a lot of waste in this calculation. To fight against the waste of toilet paper, students from the Miami Ad School have come up with an amazing concept for Amazon.
christened "Amazon Forest", this connected object takes the form of a toilet paper holder that analyzes your paper consumption. Once connected to your smartphone via a dedicated application, you will be able to know your consumption and receive alerts in case of abuse. Although the idea is purely fictitious and makes you smile, it has nevertheless been imagined for an essentially ecological purpose.