Supported by the Food Bank, the association Feed Nova Scotia campaign to help the poor. On a daily basis, it brings together hundreds of volunteers across Canada who have already distributed more than 2,000 tons of food. But their action does not stop there and develops especially in winter to allow homeless to fight the cold.
To act, but also to educate the younger generations, the association decided to launch an unusual and very intelligent operation. In the city ofHalifax, in Nova Scotia (Canada), a dozen children, accompanied by adults from the association, traveled the city for the purpose to attach coats to poles in the street. These coats were donated by the population and all include a small label on which it is written:
"I am not lost. If you are forced to stay outside. Take me and warm up! "
A creative idea that allowed the association to surrender visible to the media and on social networks. The simple post on the Facebook page of the association had generated more than 10,000 likes and 8,000 shares, an additional way to motivate other Canadians to join the Feed Nova Scotia association and encourage other charities around the world to do the same.
Imagined by: Feed Nova Scotia