Heineken is a brand that has always innovated and reinvented itself over the years. Today, the brand surprises its world by revealing a new packaging that digitizes the concept of the bottle to the sea. Heineken therefore unveils "FOBO", its new bottle that connects lovers of beer.
FOBO is the new branded bottle of the brand, which has been entirely redesigned for the occasion. It retains its iconic green color, but the label has been replaced by an embossing that gives it a simple, clean and premium style. The slender style is totally broken, and the bottle is also eco-responsible.
But the real break in the FOBO bottle comes from its digital dimension. The bottle is recorded, which means that it is recycled and reused in other bars and establishments. With a code on the bottle, consumers have the opportunity to connect to the digital platform fobo.fr to leave a message. The next customer who will fall on the same bottle will discover the message, and may in turn leave a new one for the next. In short, a beautiful remix of the concept of "bottle in the sea".