In Paris, to communicate about the release of Ready Player One, Steven Spielberg's new blockbuster, Warner Bros. France has set up an ephemeral bar that immerses you in the futuristic and retro atmosphere of the film.
Ready Player One, the new blockbuster of Steven Spielberg, will come out to the movies in a handful of days. Based on a futuristic novel by Ernest Clin released in 2011, Ready Player One plunges us into a world where reignsOASIS, a gigantic system based on virtual reality which connects the whole world.
In order to immerse science fiction fans in the mood of the film, Warner Bros. la France and BNP Paribas collaborated with the agency Pedestrian crossing to put in place "Arcade Bar Ready Player One", an ephemeral bar accessible from 21 to 27 March 2018 at Grand Breguet (Paris 11th). The Arcade Bar gives you access to different spaces related to the film and offers you to discover a universe that mixes both retrogaming and futurisme. On the program: cult arcades and experiences in virtual reality, all in a futuristic atmosphere enhanced by the sets of the film.
The opportunity to spend a moment of conviviality with friends or family and immerse yourself in the atmosphere of Ready Player One... before discovering the film in the dark rooms March 28th. Note that the arcade terminals were provided by the company Neo Legend (which also offers the opportunity for visitors to participate in a game to win one).
Imagined by: Warner Bros. la France