Have you always dreamed of being surprised by a choir on a plane? So you may be able to imagine instead of this handful of lucky people who had a nice surprise at 10 kilometers from the ground during a trip aboard an airplane British Airways.
The famous British airline has indeed had the idea to organize an artistic performance during a flight in October 2018 to Sydney for Invictus Games. A marketing operation carried out by a baptized choirThe Kingdom Choir whose name may tell you something.
A beautiful rendition of "Stand by Me" and a nice nose to the last bad buzz ofRyanair ✈️
Indeed, if you are passionate about princely weddings you may have discovered the beautiful voices ofThe Kingdom Choir who took over the title "Stand by Me" in St. George's Chapel at the wedding of Prince Harry and Meghan Markle.
As you have discovered, the artists interpreted the same title as at the princely wedding, as a tribute form at this moment the English have undoubtedly followed with much attention.
A video posted on the Youtube channel British Airways with a making-of that shows behind the scenes of the performance and gives voice to passengers after the show.
A simple but very effective marketing operation that is difficult enough not to tie to the last bad buzz of Ryanair. Remember this video that went around the web a few weeks ago in which a passenger was speaking racist insults to his neighbor black. A scandal in which the Irish airline has been widely criticized for its crisis management, the hostesses and stewards simply having offered the victim insults to change places.
We imagine that this marketing operation is not trivial for British Airways and that the message conveyed with the song "Stand by Me" (which translates as "Support me" in French) sounds like a message directly addressed to all people shocked by the competitor's bad buzz.
Imagined by:British Airways