Ideas

In Paris, Uber makes available free 6 toy cars to find your child's soul

When you are an adult, Christmas is always a good time to meet up with family during meals, as we do too little in the year. But in the eyes of a child, Christmas is also the magic, the rain of presentsbut mostly imagination that we develop around this end of year period. Because we all spent long days playing with our gifts, like these small cars that we all have more or less had ... so why not continue to dream once adult?

This is in any case what wants to live Uber Parisians with his operation UberToys. In collaboration with the agency DDB Paris, Uber came up with the idea of ​​offering Parisians a magical experience by traveling in Car which reminds us of toys of our childhood.

Concretely, a new option calledUberToys appeared on your smartphone and lets you experience this experience for free on tuesday December 11, 2018 on thursday December 13, 2018 from 10h to 18h. Uber revisited 6 cars for the occasion, which aim, as you have understood, to remind us of the timeless little car that we have all already put on our list at Santa Claus. Michelle Lamberti, one of Uber's marketing boss, says:

By recreating the emotion of Christmas magic with UberToys and the agency DDB, we wanted to offer our users a unique, fun and unique experience. UberToys allows Parisians with or without children to return to childhood by taking a tour in Paris in a remote control car, a truck or a model entirely in modeling clay while allowing the magic to operate.

If you live in Paris and want to travel in a toy car"Giant size", you know what you have left to do ! Note that in parallel with this operation, Uber also wanted to commit to those who do not necessarily have the chance to celebrate Christmas, by associating French Popular Rescue and his operation "Green Santa Claus" which has been in existence since 1976. This initiative allows each year to purchase new toys, books and festive food parcels to help children and families in difficulty.

To help the association, just enter the code SECOURSPOP in the app Uber from 10 to 13 December 2018 to pay back 1€ the French Popular Rescue. Two beautiful initiatives of Christmas who deserved to be highlighted!

Credits: Uber

Credits: Uber

Credits: Uber

Credits: Uber

Credits: Uber

Credits: Uber

Credits: Anne-Marie Gibert / DDB

Credits: Anne-Marie Gibert / DDB

Credits: Anne-Marie Gibert / DDB

Credits: Anne-Marie Gibert / DDB

Credits: Anne-Marie Gibert / DDB

Credits: Anne-Marie Gibert / DDB

Imagined by: Uber and DDB Paris

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